Neil Evan Beckwith
Original record- Institution
- Purdue University
- Year
- 1970
- Country
- United States
- MGP identifier
- 300366
Dissertation: The Response of Competing Brands to Advertising : A Multivariate Regression Test
Mathematics Subject Classification: 91—Game theory, economics, social and behavioral sciences
Advisor 1
- Frank Myron BassUniversity of Illinois at Urbana-Champaign · 1954
Students 1
| Name | Institution | Year | Students |
|---|---|---|---|
| Cynthia Kaye Fraser | University of Pennsylvania | 1980 | 0 |